Posts that offer something nifty or simple will surprise even the best of us. Some people will try their darnest to win a notebook, a pair of tickets to a theme park, a bottle of hand lotion, a holiday, air tickets or a grand piano. If it’s free, not many will complain. And besides, compared to Facebook, Instagram’s got fewer rules to follow… for now.
I can’t say enough about how some people are using instagram username generator wrongly. You don’t post a picture of your baby and use a hashtag like #AngieandBobsBabyisSoCute. 1) Nobody else is using that hashtag so it’s a complete waste of time (and space); 2) You want to use a hashtag that people can search for and are already using; 3) Find other similar posts for inspiration and like for exposure. You can also come up with your own cool hashtag and promote it everywhere. I mean, EVERYWHERE so that your friends, family, and followers will use it too. Now, THAT’s the purpose of a hashtag.
Businesses using Instagram to promote their products, services and offers now have an even greater opportunity to market their wares to a super targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook’s amazing targeting capabilities and businesses are taking full advantage. Businesses know that users are watching their news feed. As a result, Instagrammers are 2.5 times more likely to click on newsfeed ads than ads on any other social media platform. So running Instagram ads for your business open up a world of opportunity.
Mobile advertising has surpassed newspaper advertising for the first time in history and large and small businesses alike are achieving measurable results with social media advertising. Instagram advertising has already generated more than half a billion in revenue and is projected to double within a year, which is proof that many business owners are putting their money where their mouth is.
More importantly Instagram’s ad platform is easy to use, it’s fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and is still affordable for small businesses. If you are already advertising your product with social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.
Here are five tips to consider before running an ad on Instagram to grow your business brand reach, engage your followers, or attract your target audience to your offer.